Thursday, 23 February 2012

Evaluation: Question 4

Evaluation: Question 3

What have you learned from your audience feedback?

I filmed two members of the target audience after they had watched the music video and seen the digipak.

Overall, they understood that it was aimed at "indie" audience. They also understood the narrative side of the video and saw it was filmed at a live gig. They said they would share the video with their friends because they thought the band had potential and would share the video through facebook, which is useful as the target audience use facebook. They understood it was indie due to the live gig. If they had to change one thing they would keep the effects the same throughout the video including the narrative. They liked the black and white and other effects but did not like that it was too dark sometimes and thought the lighting should be higher. They would go to a gig as they liked then band and thought the video reminded them of other indie videos.
They understood the digipak was also indie due to the appearance of the band and how they put themselves across. Also, they said it reminded them of other indie digipaks/albums they have seen. They thought the digipak fitted with the video as the location was the same and they both followed indie conventions. They liked that the photos had a natural colour scheme but did not like that you couldn't see all of the photos on the panel of snapshots. If they could change something they would make the main title bigger so it stood out more, this could be useful as it would draw more attention to the title therefore focusing more on the music.
I think they have been directly effected by this video as they would go to a gig and share the video with their friends which suggests they would use this product socially. They have had a preferred reading as they understood the values put across to them and understood the genre.

Evaluation: Question 2

Evaluation: Question 1

Morley says that audiences aren't just passively affected by a text but that they also are actively involved in reading a text. I think from my audience research that the audience have had a preferred reading as they understand both performance and narrative and digipak work. They understood the genre was indie even though some conventions were challenged. Steve Neale said audiences take pleasure from genre because of "instances of repetition and difference" I think my video and print work has used this as "repetition" is using live gig scene, casual clothing, natural colour scheme, entropic digipak cover and "differeneces" are more band shots than average and mixing live music with a love story.

Wednesday, 1 February 2012

Work in progress: Changes to planning

Unfortunatley, we could not film on the scheduled dates due to urgent building work on the location we wanted therefore we had to film at a live gig.
This meant we had to film at a different location for the performance.
Also, some of the actors had to let us down and could not be filmed so we had to use different actors and ourselves.

Work in progress: 1st draft music video

Friday, 13 January 2012

Research and Planning: Audiences

We have intended to entertain the audience of our coursework. We have researched similar music videos in this genre to ensure we do entertain the audience.
Using McQuail's theory of Uses and Gratification our audience will consume our product for Personal Identity as they are likely to relate to the narrative. Also, they may consume our video for Personal Relationships as our video follows the conventions of other "indie" music videos they are likely to like being part of this group. They will also use our product for Escapism/ Diversion as the main reason is to entertain. Our audiences are likley to watch our video and maybe pass on to others in their group.
Flew points out that the internet is different because it allows interaction through media 2.0. This makes viral marketing more likely and easier. Usually a big Youtube hit is likely to be funny or unforgettable or very entertaining. This makes people want to pass it on to be involved in groups and can know new products. This may happen to our video as people can relate to the story line and our audience may find the performance entertaining however our video isn't funny so it is less likely to go through viral marketing alot.
Morley suggested audiences are active and can have views on the values of a text. They could have a preferred reading which is where they understand and accept the values of the text. They could have a oppositional reading where they understand and reject the values of the media text. They could have a negotiated reading where they understand the values and accept them in general but adapt their reading to fit in with past experiences and interest. Our audience is likely to have the preferred reading as we are aiming to the "indie" audience. However, a more mainstream audience may have an oppositional reading as they know and prefer more "star image" and wouldn't enjoy live performance and narrative.
Ang states that "Audiencehood is becoming an even more multifaceted, fragmented and diversified repertoire of practices and experiences". This means people can watch different things at different times due to new technology. Our video is aimed at the "indie" audience however it is not completely niche therefore others are likely to enjoy it too.

Thursday, 5 January 2012

Research and Planning: Skills Development

My strongest skill is research and planning, this should mean our filming goes to plan and we know exactly what we want.
My weakest skill is using digital technology, I will use the software before so I know the basics and save regularly so my work is not lost.

Wednesday, 4 January 2012

Research and Planning: Facebook Focus Group

Our focus group understood why we were using the locations we choose, they understood we choose the boxing gym because it is "grungy" and reflects the indie scene. Also 100% answered yes to the cast suiting the genre.