Friday, 16 December 2011

Planning: Storyboard Animatic

This animatic is of the essential shots for our music video. The shots are not cut for the right times on the song as it is just to show the feel of the video.

Thursday, 15 December 2011

Research and Planning: Focus Group

We chose Jack and Holly for our focus group because they like indie music. We got great feedback from our focus group. We were happy that they picked up on some things such as the colour scheme and setting. We are glad they like the casting and song and that they feel the music video will be a success.

From the Facebook focus group, some replies have been that they like the locations because the boxing gym suits the indie scene and the pub shows it more realistic rather than surreal.
We asked if the cast suit the indie genre and we have had a 100% response of yes.

Wednesday, 14 December 2011

Research: Audience Theory

Morley says that audiences aren't just passively affected by a text but that they also are actively involved in reading a text. According to Morley audiences can have a preferred reading where they understand and accept the values expressed, a neogiated reading reading where they understand and relate the values expressed with their experiences and interests. They might also have an oppositional reading where they understand the values but do not accept them, or they might have an aberrant reading where they do not understand the values expressed. 
I think the target audience will have a preferred reading of the music video. They will understand the story of the song and enjoy the performance scene because they can relate to both. We will encourage the target audience to take a preferred reading by showing relevance to other indie bands and older rock n roll bands. An indie fan that also likes other music would probably take a neogiated reading as they can relate what they see to what they like. An emo audience might take an oppositional reading as they prefer a darker theme. A mainstream audience might also have an oppositional reading or possibly an aberrant reading. 

Research: Audience Profile

The target audience for our video will wear clothes that suggest an older age style of clothing. They will like wearing parkas and harrington jackets because they were popular when rock n roll/indie was popular and clothes were key to show your music preference. They will like brands like Ben Sherman and Pretty Green. Their style will be quite simple, mainly jeans and t-shirt. Their will be a strong sense of music, they may have band/gig t shirts.
The target audience will like indie and rock n roll type music. They like bands like The Arctic Monkeys, Oasis, Noel Gallagher's High Flying Birds, Beady Eye, The Who, The Beatles, The Jam and unknown indie bands.
They would like NME magazine and maybe Q. They would like shows/films like This Is England, Quadraphenia and Brighton Rock. They will make sure that music is an essential part of their personality and appearance.

Planning: Time Management

Tuesday, 13 December 2011

Planning: Shot List

Filming Day 1- Essential shots
1. Close ups of Harry's guitar
2. Side view, close ups of Harry singing
3. Diagonal view, close ups of Harry singing
4. Side view, close ups of Harry singing
5. Side view, close ups of Harry singing
6. Front view, close ups of Harry singing
7. Front view, close ups of Harry singing
8. Left side view, close ups of Harry singing
9. Right side view, close ups of Harry singing
10. Side view, close ups of Harry singing
11. Front view shots of Harry singing
12. Side view, close ups of Harry singing
13.Close ups of Harry's guitar
14. Close ups on Ben's bass guitar
15. Long shots of Ben
16. Side view, close ups of Ben
17. Close ups of snare drum
18. Long shots of drums and Pete
19. Close ups of Pete's face
20. Side view, long shots of drums
21. Front view, long shots of band
22. Diagonal view, long shots of band
23. Front view, long shots of band
24. Tracking shot, long shots around band
25. Front view, dark shots
26. Front view, dark shots with strobe lights, faintly see band
27. Front view shots of band from behind audience
28. Long shots of Harry and audience
29. Diagonal view shots of band and audience
30. Front view shots of audience
31. Front view shots of band from behind audience
32. Tracking shots, around audience
33. Front view shots, band point of view of audience
34. Behind view shots, band and audience
35. Front view, close ups of Emma. Audience in background
36. Mid shots, Emma turning away. Audience in background
37. Mid shots, Emma walking away. Harry's point of view
38. Long shots, Emma walking away from camera. In corridor

Filming Day 2- Essential shots
1. Long shots of Emma with couples
2. Long shots of Harry with couples at bar
3. Close ups of Harry with couples at bar
4. Long shots of Harry's friends walking away
5. Long shots of Emma's friends walking away
6. Close ups of Emma alone on sofa
7. Close ups of Harry alone at the bar
8. Close ups of Harry sad
9. Establishing shots, both at bar
10. Close ups, both at bar
11. Close ups, Emma looking at Harry
12. Close ups, Harry looking at Emma
13. Behind view, mid shots of them looking away from each other
14. Behind view, mid shots of Harry standing up
15. Point of view shots (from Emma's POV) watching Harry walking away

Planning: Choreography/ Movements and Blocking

Throughout the performance (which we will be using for the chorus as it has a faster pace beat and will represent synaesthesia to the beat) we will be using shots of the audience naturally dancing as we feel this will create a realistic approach to the gig. We will place the band at the back in the centre of the old boxing gym giving more focus on them. The audience will be placed in front of the band therefore creating a feel of a live gig. The camera will not be placed in one position as we want a hand-held effect, showing the beats of the song and the movements of the audience.  

Planning: Locations- Pub

Risk Assessment

Monday, 12 December 2011

Planning: Locations- Boxing gym

Risk Assessment


The band usually rehearse in this location and we have asked them to ask the owners if they would allow us to film. They gave us their permission as long as we tell them all the details.

Thursday, 8 December 2011

Planning: Costume and Props

Planning: Casting

We have chosen to cast Harry Baldwin, Ben Hampton and Pete Macbeth because they are the actual members of Heroes of Hanoi and would therefore give the most realistic performance. The group is very reliable and are happy to comply with our ideas. We chose Emma Weaver as the lead role because she fits the indie girl character perfectly, she is also very reliable and helpful. We have chosen Ben Partan and Minda Coombe as extras because they are fans and friends of Heroes of Hanoi and again would give a realistic performance. All the members of the cast like indie music and dress how we wanted the characters to dress. The audience will also be a live audience that are watching the band which will give a real live gig feel to the video.